Apple Inc. officially unveiled its 2026 Pride Edition Sport Loop today, May 4, marking the latest iteration of its annual collection designed to celebrate and support the global LGBTQ+ community. The release includes a redesigned physical watch band alongside a matching Pride Radiance watch face and dynamic wallpapers for iPhone and iPad. According to the company’s announcement, the new Sport Loop is available for order starting today on the Apple Store online and through the Apple Store app, with retail availability beginning in the coming weeks.
The 2026 Pride Edition Sport Loop features a unique aesthetic that incorporates the colors of the Pride flag through a multi-layered weave technique. This process creates a textured, vibrant appearance that Apple describes as representing the diversity of the community. The band is compatible with any Apple Watch model and is available in 41mm and 45mm sizes. The accompanying Pride Radiance watch face for Apple Watch and the lock screen wallpapers for iOS and iPadOS are designed to interact with user movement; the colors on the screen shift and react as the user raises their wrist or interacts with the display. These digital features are part of the upcoming watchOS and iOS software updates.
Beyond the hardware and software release, Apple highlighted its ongoing support for LGBTQ+ advocacy organizations. The company confirmed that a portion of the proceeds from the Pride Edition collection will go toward funding various non-profit groups, including GLSEN, PFLAG, The Trevor Project, and the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA World). Apple has supported these organizations for several years, contributing to initiatives that provide mental health resources, educational support, and legal advocacy for LGBTQ+ individuals worldwide. This financial support is a key component of Apple’s broader corporate social responsibility framework.
In a statement accompanying the launch, Apple executives emphasized the company's commitment to inclusion and diversity as core corporate values. While specific sales targets for the 2026 collection were not disclosed, the annual Pride release has become a consistent fixture in Apple’s spring product cycle. The launch follows Apple’s broader environmental and social governance (ESG) strategy, which includes efforts to increase representation within its workforce and supply chain. The company also noted that the Pride Edition Sport Loop is carbon neutral, aligning with its Apple 2030 goal to make its entire product line carbon neutral by the end of the decade.
The Pride Edition Sport Loop is priced at $49.00 in the United States. Customers can begin placing orders immediately, with shipping expected to commence shortly. The matching Pride Radiance watch face and wallpapers will be available to all users via a software update scheduled for release later this month. This launch coincides with the lead-up to Pride Month in June, a period during which Apple typically increases its visibility in advocacy and community events.